Worldcall upgrades Internet connectionsSeptember 12th, 2010
Worldcall provides broadband Internet services via a hybrid fibre optics and coaxial cable infrastructure. In recent years worldcall has lost a lot of customers to DSL providers like PTCL which offer cheaper rates and higher speeds. This increased competition has finally forced worldcall to upgrade its customers’ connections.
The new packages have not yet been officially announced but worldcall customers have already noticed the faster speeds. The new packages have twice the download speeds as the old ones for around the same price.
New worldcall packages
Worldcall‘s new packages are given below:
|Download speed||Old Price||New price|
|512Kbps||Rs. 1,100||Rs. 700|
|1Mbps||Rs. 1,400||Rs. 1,000|
|2Mbps||Rs. 5,100||Rs. 1,500|
A significant change is that upload speeds have not been increased proportionally to download speeds. Previously the ratio of download speed to upload speed was 1:1. If you had a 1Mbps connection you also enjoyed 1Mbps upload speeds which was a boon to torrent users. But now upload speeds
are around half the download speeds bear no relation to download speeds. This is of course a major disappointment for worldcall customers.
High speed packages
The new packages are the 4Mbps to 10Mbps ones. These are obviously in response to PTCL‘s recent doubling of bandwidth. PTCL offers 4Mbps package for Rs. 2,000 and Worldcall has now matched PTCL’s pricing.
Both the 6Mbps and 8Mbps packages are Rs. 1,000 less than those offered by PTCL. The 10Mbps package is the first of its kind for home users in Pakistan.
Worldcall insists that packages of 6Mbps and above will require a new Docsis 3.0 modem. The modem will cost customers Rs. 3,000 and remain worldcall property despite the hefty fee.
After reading the Docsis specs online, I don’t see any legitimate reason for requiring a Docsis 3.0 modem at this point in time. One can only guess at the reasoning behind this move by worldcall.
For a couple of years now worldcall has struggled to cope with the rise of DSL providers like PTCL and Link dot net. Despite having an arguably superior cable-fibre optics infrastructure worldcall has not been price competitive. That has now changed with the announcement of its new packages.
The timing is also excellent. There is a lot of frustration among DSL users about the quality of Internet service. DSL users are at the mercy of PTCL’s unreliable and ageing phone line infrastructure. Add to that the recent strike by PTCL’s workforce and users are looking for alternative ISPs.
By reducing prices at this juncture Worldcall is trying to win back its lost market share. The real test for worldcall will be whether it can continue to provide the same speeds once customer numbers, and resulting network traffic, increase.