making money

Foreign currency account for webmasters in Pakistan

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foreign currencyAs a webmaster I often receive money from foreign ad companies like google adsense. I prefer to receive my money in the form of checks that I deposit in a foreign currency account.

A foreign currency account allows me to keep my money in US dollars, Euros or some other foreign country’s currency. Almost all banks in Pakistan support Foreign Currency or FC accounts. In this post I take a look at the advantages and disadvantage of opening a foreign currency account from the point of view of an Internet entrepreneur.

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Receiving money via SWIFT wire transfer or T/T in Pakistan

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pakistan money transferSWIFT Wire transfer, or T/T as its commonly called in Pakistan, is one of the safest ways to receive payment from foreign sources. SWIFT is a secure messaging standard that banks around the world use to send instructions to each other to make payments on their behalf. This is the basis of international wire transfer. Budding Internet entrepreneurs and freelancers may want to know how to receive money via this method so I have written this guide for them.

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Receiving Paypal payments in Pakistan

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Updated: 18 February 2016

Paypal is the most widely used payment system on the Internet. Unfortunately, Paypal does not support Pakistan but now it is possible to accept paypal payments via third party payment solutions. This means that talented Pakistani freelancers are no longer restricted in working online because of the unavailability of Paypal. There are two payment solutions that allow you to accept paypal in exchange for goods and services:

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A few things I have learned about Adsense

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I am using google adsense on a few of my sites and I have learned a thing or two about how to make a decent amount from it:

  • Blending in is key: This is a widely cited tip but it is worth repeating. It is important that your adsense ads blend in with the rest of your site. Among the things you can do are:
    • Make the ad border colour the same as the page background colour. This way the ad doesn’t appear as a separate block but as part of your content.
    • The links in the ad should have the same colour as the links on your site.
    • Similarly the ad background and text colour should match those of your site
  • Less is more: Google allows you to place multiple ad units on a single page but it is best if you stick to just one. This is because if there is just one ad unit Google will place the highest paying ads in it. This will improve your earnings per click or CPC.
  • Location, Location, Location: Since you have just one ad unit to work with you should place it very carefully. The best way to do this is to wrap your content around your ad unit. I also find that positioning your ads in the middle of your webpage draws the most eyeballs and clicks.

I am still learning but I find that these steps help me earn more.