Yes WWW! No WWW!

Most websites on the Internet can be accessed using both just their domain name and the www subdomain and domain name. For ex: www.example.com and example.com may lead to the same website. Some search engines consider the www version and the non-www version to be seperate websites and assign different Search Engine Results Page (SERP) positions and or page rank to them. This often results in a split page rank where the non-www and www versions of a site have different page rank. To prevent something like this from happening it helps to canonicalize your website URL. This means that you should select one version as a standard and redirect from the other to it.

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